What is Subty?

For those outside of the industry, Subty’s solution is often difficult to understand. Even for insiders, the concept may be confusing. The purpose of this blog is to clear up any gaps in knowledge regarding how we provide a subtitling and captioning solution to not only those who need the services but also those who provide them.

Rates vs. Quality

As a client searching for subtitling and captioning services, there can be many steps. First, you have to find a company, which we refer to as vendor. You might start with a Google search, knowing very well that vendors on the first page are likely to be the most popular but also the most expensive. On the other hand, going to further pages may yield vendors who provide cheaper services at the cost of lower quality. Then you have to negotiate, possibly without any knowledge of price standards, and somehow ascertain their quality and so on.  Could it really be that difficult to find high quality at affordable rates?

We at Subty find it would be helpful to disclose rate information to make well-informed decisions. Our solution is to create a marketplace where you can compare vendors by their rates, quality ratings, and client reviews. Vendors on Subty will find it disadvantageous to overprice their services because clients will go to their competitors. Additionally, our team gives vendors a quality score based on their performance in our tests.

On top of that, finding subtitling services for languages like those in Asia in western countries can cost a pretty penny. Subty has vendors from all over the world. A vendor in Vietnam will charge a fraction of the cost of a vendor in the UK, and you know that a local is taking care of your product. How else can you preserve the spirit of localization?

The Cloud: Content Security and Streamlined Workflow

Sending sensitive content to other companies always poses some degree of risk. Large media companies in the past have cancelled broadcasts due to leaks, resulting in losses. Subty aims to mitigate these risks by placing the whole workflow on the cloud.

A cloud-based workflow offers a number of benefits. First, your content will never leave the cloud and will never be saved in a computer other than your own. Additionally, the video the vendors receive on the cloud is a low-resolution version of the video that you upload.  Even if the vendor managed to hack and download your video, it would have the quality of a decade-old YouTube video.

Subty’s cloud-based nature has great benefits for vendors as well. Many companies use expensive software with archaic UI designs. Often new versions of the software have to be purchased for new translators, and expanding the available file types for export is a paid service. Subty allows vendors to use our software without licensing fees with their translators and offices globally without limits to geography or file types. Subty does take a portion of the transactions to maintain itself and pay staff.

Payment Confidence

Imagine that you’ve found a seemingly reliable vendor through Google Search. You pay them up front for the service, and you receive a file riddled with errors. To make matters worse, the delivery was late. You make a complaint, but the vendor demands more payment for revisions. And they refuse to refund the payment because the work has already been done. Nightmare.

Subty’s solution is payment escrow. We hold onto the payment and the vendor does not receive it until you are completely satisfied with the work and approve the final delivery. If there are errors, you can send the project back to the vendor for revisions until they’ve got it right.

However, that’s not to say that all vendors are like this. Many have great standards and provide revisions for free. And it’s not to say that only clients benefit from this system. Through escrow, vendors are guaranteed payment at the end of the project; they don’t need to worry about payments that are delayed for short or long periods of time. Our platform simply reduces the risks for both parties.

These are but a few of the ways Subty aims to change the way subtitles and captions are sold and bought. The industry becomes more secure and more transparent for everyone.

If you think there are other improvements we can make, post your feedback as a comment or send an email to support@subty.net.

Thanks for reading 🙂

Trying to get more views on your videos?

Fact: 85% of video views on Facebook are silent.

If you’ve always got your earphones handy, it may be difficult to digest this statistic, but according to Digiday, 85% of Facebook videos are watched without sound. And according to an article on Miptrends, 80% of viewers who use subtitles are not even hearing impaired! With more viewers watching on the go or in environments that are either too quiet or too noisy, getting your message across with subtitles has become more significant.

If that didn’t convince you, here are more reasons why you need subtitles (or captions) on your videos.

1. Reach more people.

Why limit yourself to an audience of only one language? Try to reach out to as many people as possible, especially if you focus on short content on platforms like YouTube and Facebook. Imagine how many shares and views you are missing out on simply because potential viewers cannot understand the language.

2. Catch viewers with the first few seconds of your video.

Let’s say your content has no captions or subtitles. With 85% of views on Facebook being without sound, they will likely swipe past your video. So how can you make them stay? Hook viewers by making your content more easily accessible, that is, with subtitles to go along with the dialogue.

3. The majority of viewers who use subtitles are not hearing-impaired.

As mentioned above, most subtitle users have no problems with their hearing. According to an article on BBC, six million of 7.5 million viewers who use subtitles have no hearing impairments at all. This is big news.

Subtitles can also help viewers retain focus and concentration. Catch viewers and make them stay.

4. Subtitles don’t have to be expensive.

When you look for subtitling companies for your YouTube videos or feature films, rates and quality are going to vary. Often, clients on a tight budget will place an order to an affordable company to find that names and words are misspelled, punctuation is incorrect, or dialogue is left out.

At Subty, we test our members before they can provide their services. You can compare their scores and their rates before making a payment. And we can guarantee satisfaction because they do not get paid until you approve the final product. Read more about Subty’s benefits here!

Convinced you need subtitles? Check our members’ lowest rates on our homepage at www.subty.net.

Two reasons why you need Subty for your subtitles and captions

Two reasons why you need Subty for your subtitles and captions by: Zack Han

It is difficult to find the right company to work on your subtitles and captions. What if the subtitling company purposefully or accidentally leaks your content? How do you know that they’re creating your files exactly the way you want them?

After speaking with subtitling clients, we have found that they mainly want two things. They want to see the progress of their project and they want protection over their content.

Content Security

Subty utilizes the cloud to bring these features to your orders. When you place an order to one of our many registered subtitling companies (which we refer to as vendors), you upload your video to the cloud. Then it stays there. The vendor cannot download your video, and they can’t download your finished subtitle files. You are the sole owner of your videos and subtitles. You never have to worry about who has your content.

View Progress Real-time

If you are meticulous with the final subtitle file, as you should be, you can give the vendor real-time feedback. Because they work on the project on the cloud, you can access the project via the internet. If you want some adjustments on the subtitles, send them a message through the chat box. And don’t worry about forgetting to check up on their work. The vendors do not receive their payment until you approve the project at the end.

Need captions, subtitles or both? Check us out at Subty!


What is the difference between subtitles and captions?

What is the difference between subtitles and captions? | by: Zack Han

Many people are under the impression that subtitles and captions are the same. Sure, they both show text at the bottom of the screen and many of us have seen both in English. However, these two terms are very different. Learning the difference will help you understand these concepts and place well-informed orders.


Subtitles are aimed at audiences who do not understand the language spoken in a video. Foreign language films will show text that translates the spoken words. In other words, the spoken language is different from the text on the screen. Subtitles in a video or film are meant to localize, to make something that is not local local.

Closed Captions

The distinguishing factor of captions is that the text and spoken languages in a video are the same. Closed captions initially catered to the deaf and hard of hearing, but increasingly people have been using it to watch in quiet and noisy environments.

Another feature of captions is that the text also depict non-spoken elements. These include speaker identification, special effects sounds and background music. A number of countries require closed captions on video content before they can be aired. These laws are the most strict in the US and Canada, with other English-speaking countries following suit. If you try to upload a video to Amazon, you will be prompted to upload a caption file.

So unlike closed captions, subtitles require translation. Please take these distinctions into account when putting subtitles or captions on your videos.

Need captions, subtitles or both? Check out rates on Subty!