Fact: 85% of video views on Facebook are silent.
If you’ve always got your earphones handy, it may be difficult to digest this statistic, but according to Digiday, 85% of Facebook videos are watched without sound. And according to an article on Miptrends, 80% of viewers who use subtitles are not even hearing impaired! With more viewers watching on the go or in environments that are either too quiet or too noisy, getting your message across with subtitles has become more significant.
If that didn’t convince you, here are more reasons why you need subtitles (or captions) on your videos.
1. Reach more people.
Why limit yourself to an audience of only one language? Try to reach out to as many people as possible, especially if you focus on short content on platforms like YouTube and Facebook. Imagine how many shares and views you are missing out on simply because potential viewers cannot understand the language.
2. Catch viewers with the first few seconds of your video.
Let’s say your content has no captions or subtitles. With 85% of views on Facebook being without sound, they will likely swipe past your video. So how can you make them stay? Hook viewers by making your content more easily accessible, that is, with subtitles to go along with the dialogue.
3. The majority of viewers who use subtitles are not hearing-impaired.
As mentioned above, most subtitle users have no problems with their hearing. According to an article on BBC, six million of 7.5 million viewers who use subtitles have no hearing impairments at all. This is big news.
Subtitles can also help viewers retain focus and concentration. Catch viewers and make them stay.
4. Subtitles don’t have to be expensive.
When you look for subtitling companies for your YouTube videos or feature films, rates and quality are going to vary. Often, clients on a tight budget will place an order to an affordable company to find that names and words are misspelled, punctuation is incorrect, or dialogue is left out.
At Subty, we test our members before they can provide their services. You can compare their scores and their rates before making a payment. And we can guarantee satisfaction because they do not get paid until you approve the final product. Read more about Subty’s benefits here!
Convinced you need subtitles? Check our members’ lowest rates on our homepage at www.subty.net.