For those outside of the industry, Subty’s solution is often difficult to understand. Even for insiders, the concept may be confusing. The purpose of this blog is to clear up any gaps in knowledge regarding how we provide a subtitling and captioning solution to not only those who need the services but also those who provide them.
Rates vs. Quality
As a client searching for subtitling and captioning services, there can be many steps. First, you have to find a company, which we refer to as vendor. You might start with a Google search, knowing very well that vendors on the first page are likely to be the most popular but also the most expensive. On the other hand, going to further pages may yield vendors who provide cheaper services at the cost of lower quality. Then you have to negotiate, possibly without any knowledge of price standards, and somehow ascertain their quality and so on. Could it really be that difficult to find high quality at affordable rates?
We at Subty find it would be helpful to disclose rate information to make well-informed decisions. Our solution is to create a marketplace where you can compare vendors by their rates, quality ratings, and client reviews. Vendors on Subty will find it disadvantageous to overprice their services because clients will go to their competitors. Additionally, our team gives vendors a quality score based on their performance in our tests.
On top of that, finding subtitling services for languages like those in Asia in western countries can cost a pretty penny. Subty has vendors from all over the world. A vendor in Vietnam will charge a fraction of the cost of a vendor in the UK, and you know that a local is taking care of your product. How else can you preserve the spirit of localization?
The Cloud: Content Security and Streamlined Workflow
Sending sensitive content to other companies always poses some degree of risk. Large media companies in the past have cancelled broadcasts due to leaks, resulting in losses. Subty aims to mitigate these risks by placing the whole workflow on the cloud.
A cloud-based workflow offers a number of benefits. First, your content will never leave the cloud and will never be saved in a computer other than your own. Additionally, the video the vendors receive on the cloud is a low-resolution version of the video that you upload. Even if the vendor managed to hack and download your video, it would have the quality of a decade-old YouTube video.
Subty’s cloud-based nature has great benefits for vendors as well. Many companies use expensive software with archaic UI designs. Often new versions of the software have to be purchased for new translators, and expanding the available file types for export is a paid service. Subty allows vendors to use our software without licensing fees with their translators and offices globally without limits to geography or file types. Subty does take a portion of the transactions to maintain itself and pay staff.
Imagine that you’ve found a seemingly reliable vendor through Google Search. You pay them up front for the service, and you receive a file riddled with errors. To make matters worse, the delivery was late. You make a complaint, but the vendor demands more payment for revisions. And they refuse to refund the payment because the work has already been done. Nightmare.
Subty’s solution is payment escrow. We hold onto the payment and the vendor does not receive it until you are completely satisfied with the work and approve the final delivery. If there are errors, you can send the project back to the vendor for revisions until they’ve got it right.
However, that’s not to say that all vendors are like this. Many have great standards and provide revisions for free. And it’s not to say that only clients benefit from this system. Through escrow, vendors are guaranteed payment at the end of the project; they don’t need to worry about payments that are delayed for short or long periods of time. Our platform simply reduces the risks for both parties.
These are but a few of the ways Subty aims to change the way subtitles and captions are sold and bought. The industry becomes more secure and more transparent for everyone.
If you think there are other improvements we can make, post your feedback as a comment or send an email to firstname.lastname@example.org.
Thanks for reading 🙂